Resellers - What's in it for You?

The Accounting Library - Reseller Edition has been created specifically to assist resellers sell themselves and the products they represent. It will become the most powerful weapon in your sales arsenal because it allows you to offer prospects something which your competition does not; a clear path to success through Business Excellence. In addition, it offers you, the reseller, a comprehensive and effective sales and marketing manual designed to assist you increase your effectiveness in those crucial early contacts with prospects.

• The key to your successful use of The Accounting Library lies with the accompanying manuals and workbooks as well as the analysis program. You will receive:
• The analysis program by which you can prove the fit between your client's requirements and the product(s) you represent. In addition, the analysis program allows you to compare your product's strengths with your competition, and therefore sell your product more effectively.
• A 300+ page Sales and Marketing Manual by which you can learn how to sell yourself and your organization more effectively.
• A Needs Definition Manual by which you and your prospects or clients can complete a needs definition just as if you were their consultant.
• An Installation and Implementation Manual by which your clients can better prepare themselves for this critical process, and therefore participate more effectively.
• A 200+ page Business Excellence Manual by which your clients can understand many of the factors which lead to greater profitability. This manual doesn't address software related improvements, but rather focuses on the organizational and personnel issues so critical to any organization's success. The fact that you can provide your clients a path to greater success through highly effective software, a comprehensive selection and implementation methodology, and finally through Business Excellence instantly differentiates you from your competition, and in many instances this differentiation will be the critical element that allows a prospect to select you rather than your competition.

If organizations are searching for a new financial management system, in all likelihood that's just a portion of their overall objectives. They want to be able to compete more effectively and operate more efficiently. Accounting applications represent a significant portion of these objectives, but why not provide your prospects a total solution; powerful financial applications and Business Excellence. If you can provide this significant added-value, and your competition just provides software, many of your prospects will want to talk to you to the exclusion of your competition. After all, they have nothing to lose and a great deal to gain. That's why Business Excellence can become a powerful marketing tool. All you have to do is show your prospects this path to success. They will eliminate your competition for you.

Once your prospect expresses an interest in Business Excellence, you are in the driver's seat. You can provide them a comprehensive Needs Definition manual and analysis program which will help them define their needs and confirm the fit with your product. Once the fit has been confirmed, your competition will be eliminated permanently. Why should your prospect look further? You can meet their needs, and provide them the added-value of Business Excellence.

Although the Business Excellence Manual has been written so that your clients can carry out these self-analysis and improvement tasks by themselves, I would not be a bit surprised if you were not asked to participate in this process. This would represent an additional revenue source for you, and at the same time allow you to help your client improve their organization and therefore the perceived performance of their financial applications.

The Accounting Library - Reseller Edition represents an opportunity for you to provide your clients a path to success, and at the same time find your own path to greater success. You will be able to provide your clients what they desperately require, powerful financial applications and a method by which they can improve their entire organization. They need your expertise, and they need Business Excellence. Give them both. They need it. You need it.

The Accounting Library - Reseller Edition has taken over one year to develop. Its 750+ pages of text and forms together with the most powerful graphical needs analysis program on the market represent the first publication dedicated to both reseller and client. Where else can you find:

• A complete 300+ page Sales and Marketing Manual written specifically for accounting software resellers.
• A Needs Definition Manual which will take your clients by the hand and lead them through this sometimes confusing and frustrating process, but which assumes all along that you and your product will be the one chosen in the end.
• The most powerful Needs Analysis Program on the market. Written specifically for the Windows environment, this program allows you to create a questionnaire for your clients to define their needs. You carry out the analysis and confirm the fit. You have access to a database containing information on 120+ accounting products. You can use this information to position your product's strengths more effectively. Your clients have access to the questionnaire, but not the database.
• A comprehensive Installation and Implementation Manual by which you can help your client better prepare themselves for this critical process, but without you having to explain all of this to them verbally.
• A 300+ page Business Excellence Manual by which your clients can start with the needs definition process, be taken through the confirmation of the fit with your product, installation and implementation, accounting department and accounting process evaluation so that your financial applications will stand the best change of meeting the client's needs, and finally carrying on beyond the financial applications themselves and into an analysis of the organization itself to build a structure and culture which will succeed in this fast-paced business environment.
• You have everything to gain, and nothing to lose.